9 strategies to boost the turnover of your pastry shop #WhiteBook

Are you a pastry chef looking to significantly increase your turnover? Here is our white paper , written by Gabriel, our pastry and business expert: it reveals 9 strategies to boost your business.
You will find common sense tips, but also more original ideas to increase your turnover. Here are some excerpts of the ideas shared in this guide:

1. Dare to use digital marketing

Learn how to leverage social media and email campaigns to attract new customers and retain existing ones. Our tips will help you build a community of ambassadors and fans of your brand.
You don't have skills in this area? Ask a marketing & communications intern to implement this strategy and train you to take over?!

2. Collaborate with influencers

Local influencers and ambassadors can become your best in-store traffic providers. We show you how to identify the right partners and create successful collaborations.

3. Offer remarkable customer service

This may seem obvious: if your cakes resemble those of the pastry shop next door, what makes the difference is the welcome in the store, the care and attention given to the customer. Each visit is an opportunity to make a good impression, generate emotion and positive word of mouth. Try to generate a “wow” effect: the customer must leave delighted with their purchase and their experience in store. Once at home, it’s the sweet magic during the tasting which will be “the icing on the cake”. If with all this he doesn't come back...!

4. Organize events and workshops

Organizing events and workshops can attract pastry enthusiasts, and create a deeper connection with your customers by revealing chef techniques and behind the scenes of your lab. We explain how to plan and promote these events effectively.

Want to know more ? Download our free white paper to obtain the 9 techniques and detailed tips to boost your pastry's turnover and its notoriety. Fill in these fields to download it for free ↓